LIFE ON THE EDGE - AN ENTREPRENEUR'S STORY OF SURVIVAL DURING COVID-19

Life on the Edge is my story about surviving COVID-19 as a small business owner and entrepreneur in America. I started documenting the happenings of each day about two weeks into the mandatory lock-down so that when I look back on this time I will be able to remember it for exactly what it is. As I was creating content, I realized that I may be able to others in the same situation and so I'll be releasing one episode at a time to share with the world. 

My goal with Life on the Edge is to provide a behind-the-scenes view into leading through crisis, saving a distressed company during an economic disaster, and fighting the mental battles that are invariably associated with crisis like this one. I hope to that by sharing my experience, I might help other entrepreneurs and business owners during this difficult time.

In Episode 8, I tell you about our top goals that we've set for this quarter, and the approach I am taking to achieving these ambitious goals. I encourage every company to ambitious and be aggressive during the pandemic. Determine what you need to do, and then inspire your team to get it done. 

Don't sit on your hands and wait for things to happen; go out there and MAKE something happen! Now, I'm not saying to use aggressive sales tactics or anything like that, you don't want to rub folks the wrong way; certainly, this is a time for empathy and a time to care about our fellow human beings. What I am saying is DON'T WASTE THIS TIME! If you have extra time on your hands, like we do, use it for something productive, something that will benefit you when we come out of the pandemic.